With customers back in stores and looking for an engaging and elevated experience, brick & mortar retailers need to prioritize optimizing the customer experience as well as their retail operations, which can benefit both the in-store experience and store performance. In December 2020, e-commerce sales had already dipped back to 21.3%, and the e-commerce share of sales is now only 2.0 percentage points above its trend since 2014. After e-commerce hit a pandemic high of 25.5% of all retail sales (excluding restaurants, motor vehicles and gasoline sales) in April 2020, they have begun going back to pre-pandemic levels. Recent studies have shown that despite the pandemic, brick and mortar retail continues to be preferred over e-commerce by a significant margin. Planogram software has evolved into a powerful retail planning tool, but have retailers evolved too?
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